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An Instructor'S Manual To H2h Marketing Case Studies

Teach Human-To-Human Marketing Effectively

by Philip Kotler, Kejsi Sulaj, Uwe Sponholz e Waldemar Pfoertsch
language: english
Publisher: Springer International Publishing AG, February of 2024 ‧
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The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.

An Instructor'S Manual To H2h Marketing Case Studies

Teach Human-To-Human Marketing Effectively

by Philip Kotler, Kejsi Sulaj, Uwe Sponholz e Waldemar Pfoertsch

Property Description
ISBN: 9783031490040
Publisher: Springer International Publishing AG
Release Date: February of 2024
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 181
Format: Book
Collection: Springer Business Cases
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783031490040

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