B2b Brand Management
language: english
Publisher:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, August of 2006 ‧
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SYNOPSIS
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783540253600 |
| Publisher: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Release Date: | August of 2006 |
| Language: | English |
| Dimensions: | 162 x 239 x 25 mm |
| Cover: | Hardcover |
| Pages: | 357 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9783540253600 |
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