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Ingredient Branding

Making The Invisible Visible

by Waldemar Pfoertsch e Philip Kotler
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, November of 2014 ‧
74,34€
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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

Ingredient Branding

Making The Invisible Visible

by Waldemar Pfoertsch e Philip Kotler

Property Description
ISBN: 9783642438189
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: November of 2014
Language: English
Dimensions: 155 x 235 x 22 mm
Cover: Softcover
Pages: 393
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783642438189