Ingredient Branding
Making The Invisible Visible
language: english
Publisher:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, November of 2014 ‧
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SYNOPSIS
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783642438189 |
| Publisher: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Release Date: | November of 2014 |
| Language: | English |
| Dimensions: | 155 x 235 x 22 mm |
| Cover: | Softcover |
| Pages: | 393 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9783642438189 |