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Marketing Cases From Emerging Multinational Enterprises (Emnes) eBook
National Brands Asserting Themselves On The Global Stage
language: english
Publisher:
Springer Nature Switzerland, December of 2024 ‧
see product details
237,91€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031633942 |
| Publisher: | Springer Nature Switzerland |
| Release Date: | December of 2024 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Springer Business Cases |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9783031633942 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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