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Marketing Cases From Emerging Multinational Enterprises (Emnes) eBook

National Brands Asserting Themselves On The Global Stage

language: english
Publisher: Springer Nature Switzerland, December of 2024 ‧
264,34€
237,91€
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Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.

Marketing Cases From Emerging Multinational Enterprises (Emnes)

National Brands Asserting Themselves On The Global Stage

Property Description
ISBN: 9783031633942
Publisher: Springer Nature Switzerland
Release Date: December of 2024
Language: English
Format: eBook
File Format and Compatibility:
Collection: Springer Business Cases
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9783031633942
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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