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B2b Brand Management

by Waldemar Pfoertsch e Philip Kotler
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, February of 2010 ‧
67,58€
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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

B2b Brand Management

by Waldemar Pfoertsch e Philip Kotler

Property Description
ISBN: 9783642064708
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: February of 2010
Language: English
Cover: Softcover
Pages: 357
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783642064708