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Marketing Cases From Emerging Multinational Enterprises (Emnes)

National Brands Asserting Themselves On The Global Stage

language: english
Publisher: Springer International Publishing AG, December of 2024 ‧
270,36€
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Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.

Marketing Cases From Emerging Multinational Enterprises (Emnes)

National Brands Asserting Themselves On The Global Stage

Property Description
ISBN: 9783031633935
Publisher: Springer International Publishing AG
Release Date: December of 2024
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 435
Format: Book
Collection: Springer Business Cases
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9783031633935

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