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H2h Marketing
The Genesis Of Human-To-Human Marketing
language: english
Publisher:
Springer Nature Switzerland AG, December of 2020 ‧
see product details
SYNOPSIS
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030595302 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | December of 2020 |
| Language: | English |
| Dimensions: | 165 x 242 x 20 mm |
| Cover: | Hardcover |
| Pages: | 267 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
Books in English > Others |
| EAN: | 9783030595302 |
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