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Instructor'S Manual To H2h Marketing Case Studies eBook
Teach Human-To-Human Marketing Effectively
language: english
Publisher:
Springer Nature Switzerland, February of 2024 ‧
see product details
59,62€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031490057 |
| Publisher: | Springer Nature Switzerland |
| Release Date: | February of 2024 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Springer Business Cases |
| Categories: |
eBooks in English
>
Management
>
Marketing
eBooks in English > Social Sciences and Humanities > Sociology |
| EAN: | 9783031490057 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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