Management

ENGLISH

Sell It Like Serhant - How To Sell More, Earn More, And Become The Ultimate Sales Machine

by Ryan Serhant

~~17,56€~~ 14,05€ 20% OFF

free shipping

 Discover how to become the ultimate sales machine.
ENGLISH

Digital Marketing For Dummies

by Russ Henneberry e Ryan Deiss

~~35,14€~~ 28,11€ 20% OFF

free shipping
ENGLISH

Decoded - The Science Behind Why We Buy

by Phil (Decode Marketing Ltd) Barden

~~24,32€~~ 19,46€ 20% OFF

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ENGLISH

Nation Brand Builders - A retrospective assessment of Nation and City Branding and its prospects for the future

by José Filipe Torres

~~26,50€~~ 21,20€ 20% OFF

receive tomorrow -

free shipping

 An overview of the proactive efforts of 44 countries, regions and cities that have tried to manage their reputation through actions, activities and policies.<br><br> How and why some have failed and others have succeeded.
ENGLISH

Building A Storybrand 2.0 - Clarify Your Message So Customers Will Listen

by Donald Miller

~~20,27€~~ 16,22€ 20% OFF

free shipping

 Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millerâ€™s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todayâ€™s challenges.
ENGLISH

Brand Gap, The - Revised Edition

by Marty Neumeier

~~36,49€~~ 29,19€ 20% OFF

free shipping

 Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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Digital Marketing Strategy - An Integrated Approach To Online Marketing

by Simon Kingsnorth

~~40,55€~~ 32,44€ 20% OFF

free shipping

 Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
ENGLISH

How Brands Grow - What Marketers Don'T Know

by Byron (Professor, Professor, Ehrenberg-Bass Institute For Marketing Science) Sharp

~~33,79€~~ 27,03€ 20% OFF

free shipping

 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
ENGLISH

7 Lessons In Sales - Master The Basics Of Selling In 7 Steps

by Christine Harvey

~~14,86€~~ 11,89€ 20% OFF

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 7 short lessons that will help you master sales - whatever your business role.
ENGLISH

The 1-Page Marketing Plan - Get New Customers, Make More Money, And Stand Out From The Crowd

by Allan Dib

~~32,43€~~ 25,94€ 20% OFF

free shipping

 Your Entire Marketing Strategy on One Page
ENGLISH

Digital Marketing

by Dave Chaffey, Fiona Ellis-Chadwick e Majd Abed-Rabbo

~~87,86€~~ 70,29€ 20% OFF

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 Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
Data-Driven Marketing Strategy - How To Apply Data To Achieve Measurable Results

by Kamila Miller

~~54,06€~~ 43,25€ 20% OFF

free shipping

 Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.
Marketing Technology - Integrating Martech For Transformational Marketing

by Ediz Edip Akcay

~~60,82€~~ 48,66€ 20% OFF

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 Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.
Market Research In Practice - A Comprehensive Guide To Customer Insight And Market Understanding

by Paul Hague

~~54,06€~~ 43,25€ 20% OFF

free shipping

 Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
ENGLISH

Growth Marketing Strategy - Drive Profits And Sustained Business Growth

by Rose Jia

~~128,43€~~ 102,74€ 20% OFF

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 Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.
ENGLISH

Marketing In Web 3.0 - Artificial Intelligence, The Metaverse And The Future Of Marketing

by Simon Kingsnorth

~~110,85€~~ 88,68€ 20% OFF

free shipping

 Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
ENGLISH

Marketing Strategy - Based On First Principles And Data Analytics

by Robert W. (University Of Washington, Usa) Palmatier e Shrihari (Texas A&M University, Usa) Sridhar

~~77,05€~~ 61,64€ 20% OFF

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 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;
ENGLISH

Linkedin Sales Navigator For Dummies

by Perry Van Beek

~~29,73€~~ 23,78€ 20% OFF

free shipping

 Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey.
ENGLISH

Brand Admiration - Building A Business People Love

by Andreas B. Eisingerich, C. Whan Park e Deborah J. Macinnis

~~31,08€~~ 24,86€ 20% OFF

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 Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
ENGLISH

The Challenger Customer - Selling To The Hidden Influencer Who Can Multiply Your Results

by Brent Adamson, Matthew Dixon, Nick Toman e Pat Spenner

~~22,97€~~ 18,38€ 20% OFF

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 Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
ENGLISH

Auto Brand - Building Successful Car Brands For The Future

by Anders, Ph.D. Parment

~~40,55€~~ 32,44€ 20% OFF

free shipping

 Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
ENGLISH

Hospitality Branding

by Chekitan S. Dev

~~18,92€~~ 15,14€ 20% OFF

free shipping

 Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
ENGLISH

Spinâ® -Selling

by Neil Rackham

~~37,84€~~ 30,27€ 20% OFF

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 Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.
ENGLISH

Digitalization In Tourism

~~202,78€~~ 162,22€ 20% OFF

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 Explores how digital technologies transform tourism and hospitality businesses, how travelers engage in destinations, and how services are delivered. It considers digitalization for sustainable tourism and cultural heritage; digital leadership in the industry; impact on social media and tourism and more.
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