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The Challenger Customer

Selling To The Hidden Influencer Who Can Multiply Your Results

by Matthew Dixon, Nick Toman, Pat Spenner e Brent Adamson
language: english
Publisher: PENGUIN BOOKS LTD, September of 2015 ‧
22,97€
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

The Challenger Customer

Selling To The Hidden Influencer Who Can Multiply Your Results

by Matthew Dixon, Nick Toman, Pat Spenner e Brent Adamson

Property Description
ISBN: 9780241196564
Publisher: PENGUIN BOOKS LTD
Release Date: September of 2015
Language: English
Dimensions: 155 x 228 x 20 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780241196564

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