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Auto Brand

Building Successful Car Brands For The Future

by Anders, Ph.D. Parment
language: english
Publisher: KOGAN PAGE LTD, January of 2014 ‧
40,55€
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Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Auto Brand

Building Successful Car Brands For The Future

by Anders, Ph.D. Parment

Property Description
ISBN: 9780749469290
Publisher: KOGAN PAGE LTD
Release Date: January of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 264
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780749469290

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