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Strategic City Branding

Insights From Asian Cities

by Viriya Taecharungroj
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
33,79€
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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Strategic City Branding

Insights From Asian Cities

by Viriya Taecharungroj

Property Description
ISBN: 9781032959191
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 152
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781032959191