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Nation Brand Builders

A retrospective assessment of Nation and City Branding and its prospects for the future

by José Filipe Torres
language: english
Publisher: Caleidoscópio, March of 2026 ‧
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An overview of the proactive efforts of 44 countries, regions and cities that have tried to manage their reputation through actions, activities and policies.

How and why some have failed and others have succeeded.

Nation Brand Builders

A retrospective assessment of Nation and City Branding and its prospects for the future

by José Filipe Torres

Property Description
ISBN: 9789896589691
Publisher: Caleidoscópio
Release Date: March of 2026
Language: English
Dimensions: 169 x 232 x 9 mm
Cover: Softcover
Pages: 148
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9789896589691

ABOUT THE AUTHOR

José Filipe Torres

José Filipe Torres (Lisboa 1976) é fundador e CEO da consultora Bloom Consulting. Desde 2001, o autor tem vindo a assessorar diferentes países, regiões e cidades no desenvolvimento das suas estratégias de Nation e Place Branding, como por exemplo Austrália, Costa Rica, Jamaica, Polónia, Estocolmo entre outras. Torres colabora ainda com o World Economic Forum e é orador convidado em algumas das mais prestigiadas universidades americanas e europeias, como HARVARD, London Business School, Stockholm School of Economics, entre outras.

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BY THE AUTHOR