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Brand Admiration

Building A Business People Love

by C. Whan Park, Andreas B. Eisingerich e Deborah J. Macinnis
language: english
Publisher: JOHN WILEY & SONS INC, November of 2016 ‧
31,08€
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

Brand Admiration

Building A Business People Love

by C. Whan Park, Andreas B. Eisingerich e Deborah J. Macinnis

Property Description
ISBN: 9781119308065
Publisher: JOHN WILEY & SONS INC
Release Date: November of 2016
Language: English
Dimensions: 156 x 237 x 19 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781119308065