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language: english
Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA, March of 2010 ‧
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

How Brands Grow

What Marketers Don'T Know

by Byron (Professor, Professor, Ehrenberg-Bass Institute For Marketing Science) Sharp

Property Description
ISBN: 9780195573565
Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA
Release Date: March of 2010
Language: English
Dimensions: 161 x 238 x 19 mm
Cover: Hardcover
Pages: 246
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780195573565

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