Management

ENGLISH

Sell It Like Serhant - How To Sell More, Earn More, And Become The Ultimate Sales Machine

by Ryan Serhant

17,56€ + 10% CARD

free shipping

 Discover how to become the ultimate sales machine.
ENGLISH

Digital Marketing For Dummies

by Russ Henneberry e Ryan Deiss

35,14€ + 10% CARD

free shipping
ENGLISH

Decoded - The Science Behind Why We Buy

by Phil (Decode Marketing Ltd) Barden

24,32€ + 10% CARD

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ENGLISH

Nation Brand Builders - A retrospective assessment of Nation and City Branding and its prospects for the future

by José Filipe Torres

~~26,50€~~ 23,85€ 10% OFF

receive tomorrow -

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 An overview of the proactive efforts of 44 countries, regions and cities that have tried to manage their reputation through actions, activities and policies.<br><br> How and why some have failed and others have succeeded.
ENGLISH

Brand Gap, The - Revised Edition

by Marty Neumeier

36,49€ + 10% CARD

free shipping

 Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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ENGLISH

Building A Storybrand 2.0 - Clarify Your Message So Customers Will Listen

by Donald Miller

~~20,27€~~ 18,24€ 10% OFF

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 Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millerâ€™s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todayâ€™s challenges.
ENGLISH

How Brands Grow - What Marketers Don'T Know

by Byron (Professor, Professor, Ehrenberg-Bass Institute For Marketing Science) Sharp

33,79€ + 10% CARD

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 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
ENGLISH

7 Lessons In Sales - Master The Basics Of Selling In 7 Steps

by Christine Harvey

~~14,86€~~ 13,37€ 10% OFF

 7 short lessons that will help you master sales - whatever your business role.
ENGLISH

The 1-Page Marketing Plan - Get New Customers, Make More Money, And Stand Out From The Crowd

by Allan Dib

~~32,43€~~ 29,19€ 10% OFF

free shipping

 Your Entire Marketing Strategy on One Page
Data-Driven Marketing Strategy - How To Apply Data To Achieve Measurable Results

by Kamila Miller

~~54,06€~~ 48,65€ 10% OFF

free shipping

 Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.
Marketing Technology - Integrating Martech For Transformational Marketing

by Ediz Edip Akcay

~~60,82€~~ 54,74€ 10% OFF

free shipping

 Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.
Market Research In Practice - A Comprehensive Guide To Customer Insight And Market Understanding

by Paul Hague

~~54,06€~~ 48,65€ 10% OFF

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 Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Digital Marketing Strategy - An Integrated Approach To Online Marketing

by Simon Kingsnorth

~~40,55€~~ 36,50€ 10% OFF

free shipping

 Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
ENGLISH

Growth Marketing Strategy - Drive Profits And Sustained Business Growth

by Rose Jia

~~128,43€~~ 115,59€ 10% OFF

free shipping

 Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.
ENGLISH

Marketing In Web 3.0 - Artificial Intelligence, The Metaverse And The Future Of Marketing

by Simon Kingsnorth

~~110,85€~~ 99,77€ 10% OFF

free shipping

 Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
ENGLISH

Marketing Strategy - Based On First Principles And Data Analytics

by Robert W. (University Of Washington, Usa) Palmatier e Shrihari (Texas A&M University, Usa) Sridhar

77,05€ + 10% CARD

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 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;
ENGLISH

Objections - The Ultimate Guide For Mastering The Art And Science Of Getting Past No

by Jeb Blount

29,74€ + 10% CARD

free shipping

 There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections.
ENGLISH

Linkedin Sales Navigator For Dummies

by Perry Van Beek

29,73€ + 10% CARD

free shipping

 Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey.
ENGLISH

Brand Admiration - Building A Business People Love

by Andreas B. Eisingerich, C. Whan Park e Deborah J. Macinnis

31,08€ + 10% CARD

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 Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
ENGLISH

The Challenger Customer - Selling To The Hidden Influencer Who Can Multiply Your Results

by Brent Adamson, Matthew Dixon, Nick Toman e Pat Spenner

22,97€ + 10% CARD

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 Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
ENGLISH

If You'Re Not First, You'Re Last - Sales Strategies To Dominate Your Market And Beat Your Competition

by Grant Cardone

28,39€ + 10% CARD

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 During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
ENGLISH

The Psychology Of Selling - Increase Your Sales Faster And Easier Than You Ever Thought Possible

by Brian Tracy

20,27€ + 10% CARD

free shipping

 Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the â€œPsychology of Sellingâ€ that is more important than the techniques and methods of selling.
ENGLISH

Crossing The Chasm - Marketing And Selling Technology Products To Mainstream Customers

by Geoffrey A. (President Of The Chasm Group In Palo Alto, California) Moore

24,33€ + 10% CARD

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 In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
ENGLISH

Absolute Essentials Of Social Marketing

by Jeff French

~~75,69€~~ 68,12€ 10% OFF

free shipping

 Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.
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