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Building Customer-Brand Relationships eBook
language: english
Publisher:
TAYLOR & FRANCIS, January of 2015 ‧
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87,44€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317475613 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | January of 2015 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781317475613 |
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