adicionar à lista de desejos
Imc, The Next Generation
Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, November of 2003 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071416627 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | November of 2003 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Finances
|
| EAN: | 9780071416627 |
-
Building Customer-Brand Relationships10%TAYLOR & FRANCIS LTD209,54€ 10% CARDfree shipping
-
Building Customer-Brand Relationships10%TAYLOR & FRANCIS LTD89,21€ 10% CARDfree shipping
-
Building Customer-Brand Relationships10%TAYLOR & FRANCIS LTD209,54€ 10% CARDfree shipping
-
Building Customer-Brand Relationships10%TAYLOR & FRANCIS LTD89,21€ 10% CARDfree shipping