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Building Customer-Brand Relationships

by Don E. Schultz, Marian Azzaro, Beth E. Barnes e Heidi F. Schultz
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2015 ‧
209,54€
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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

Building Customer-Brand Relationships

by Don E. Schultz, Marian Azzaro, Beth E. Barnes e Heidi F. Schultz

Property Description
ISBN: 9781138133761
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2015
Language: English
Cover: Hardcover
Pages: 480
Format: Book
Categories: Books in English > Others
EAN: 9781138133761