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Building Customer-Brand Relationships
language: english
Publisher:
TAYLOR & FRANCIS LTD, April of 2009 ‧
see product details
SYNOPSIS
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
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| Property | Description |
|---|---|
| ISBN: | 9780765617996 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | April of 2009 |
| Language: | English |
| Dimensions: | 178 x 251 x 20 mm |
| Cover: | Softcover |
| Pages: | 368 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780765617996 |
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