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Building Customer-Brand Relationships

by Don E. Schultz, Marian Azzaro, Beth E. Barnes e Heidi F. Schultz
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2009 ‧
89,21€
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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

Building Customer-Brand Relationships

by Don E. Schultz, Marian Azzaro, Beth E. Barnes e Heidi F. Schultz

Property Description
ISBN: 9780765617996
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2009
Language: English
Dimensions: 178 x 251 x 20 mm
Cover: Softcover
Pages: 368
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780765617996