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Advertising Account Planning

New Strategies In The Digital Landscape

by Carol J. Pardun, Kelli S. Boling, Sheri J. Broyles e Beth E. Barnes
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, January of 2025 ‧
33,80€
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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Advertising Account Planning

New Strategies In The Digital Landscape

by Carol J. Pardun, Kelli S. Boling, Sheri J. Broyles e Beth E. Barnes

Property Description
ISBN: 9781538192863
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: January of 2025
Language: English
Cover: Softcover
Pages: 216
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781538192863