Advertising Account Planning
New Strategies In The Digital Landscape
Book
eBook
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, January of 2025 ‧
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79,08€
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SYNOPSIS
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781538192467 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | January of 2025 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 216 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781538192467 |