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Raising The Corporate Umbrella
Corporate Communications In The Twenty-First Century
language: english
Publisher:
Palgrave Macmillan, January of 2001 ‧
see product details
SYNOPSIS
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781349425327 |
| Publisher: | Palgrave Macmillan |
| Release Date: | January of 2001 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Softcover |
| Pages: | 410 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Others |
| EAN: | 9781349425327 |
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