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Building Customer-Brand Relationships eBook
language: english
Publisher:
TAYLOR & FRANCIS, January of 2015 ‧
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87,44€
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317475606 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | January of 2015 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781317475606 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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