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Advertising Account Planning eBook

New Strategies In The Digital Landscape

by Carol J. Pardun, Kelli S. Boling, Sheri J. Broyles e Beth E. Barnes
Book eBook
language: english
Publisher: Bloomsbury Publishing (USA), February of 2025 ‧
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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Advertising Account Planning

New Strategies In The Digital Landscape

by Carol J. Pardun, Kelli S. Boling, Sheri J. Broyles e Beth E. Barnes

Property Description
ISBN: 9781538192870
Publisher: Bloomsbury Publishing (USA)
Release Date: February of 2025
Language: English
Pages: 216
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781538192870
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

CAROL J. PARDUN

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KELLI S. BOLING

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SHERI J. BROYLES

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BETH E. BARNES

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