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Customer Asset eBook
Understanding And Managing Its Value
idioma: inglês
Editor:
Springer Nature Switzerland, dezembro de 2023 ‧
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47,69€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031474217 |
| Editor: | Springer Nature Switzerland |
| Data de Lançamento: | dezembro de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Palgrave Studies In Marketing, Organizations And Society |
| Classificação Temática: |
eBooks em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9783031474217 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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