The Customer Asset
Understanding And Managing Its Value
idioma: inglês
Editor:
Springer International Publishing AG, dezembro de 2023 ‧
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SINOPSE
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031474200 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | dezembro de 2023 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 149 |
| Tipo de produto: | Livro |
| Coleção: | Palgrave Studies In Marketing, Organizations And Society |
| Classificação Temática: |
Livros em Inglês
>
Gestão
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Gestão e Organização
Livros em Inglês > Outros |
| EAN: | 9783031474200 |
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