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From Marking Products To Marketing Brands
A Legal Perspective On The History Of Brand Marketing
idioma: inglês
Editor:
Springer International Publishing AG, Janeiro de 2025 ‧
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48,65€
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IMEDIATO
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SINOPSE
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031767777 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | Janeiro de 2025 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 174 |
| Tipo de produto: | Livro |
| Coleção: | Palgrave Studies In Marketing, Organizations And Society |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9783031767777 |
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