The Customer Asset
Understanding And Managing Its Value
idioma: inglês
Editor:
Springer International Publishing AG, dezembro de 2024 ‧
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37,84€
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SINOPSE
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031474231 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | dezembro de 2024 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 149 |
| Tipo de produto: | Livro |
| Coleção: | Palgrave Studies In Marketing, Organizations And Society |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9783031474231 |
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