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From Marking Products To Marketing Brands eBook
A Legal Perspective On The History Of Brand Marketing
idioma: inglês
Editor:
Springer Nature Switzerland, Janeiro de 2025 ‧
ver detalhes do produto
47,69€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031767784 |
| Editor: | Springer Nature Switzerland |
| Data de Lançamento: | Janeiro de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Palgrave Studies In Marketing, Organizations And Society |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9783031767784 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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