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What They Still Don'T Teach You At Harvard Business School

de Mark H. McCormack

11,91€ + 10% EM CARTÃO

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 More timeless wisdom from the million-copy bestselling author.
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Digital Vortex - How Today''S Market Leaders Can Beat Disruptive Competitors At Their Own Game

de James Macaulay, Jeff Loucks e Michael Wade

13,18€ + 10% EM CARTÃO

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 WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD"Digital disruption" sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from market leader to also-ran. This scenario is beginning to play out in every industry. Everything that can be digitized—from products and services to the entire value chain—is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality. In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do. In today’s world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course—to compete with disruptors and win.

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Beyond Leadership - English Edition

de Matthias Molleney e Sybille Sachs

28,99€ + 10% EM CARTÃO

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 The more challenging the times, the more crucial strong and effective leadership becomes. Beyond Leadership''s consistently people-oriented approach fosters trust, respect and appreciation within an organization — and has already proven its effectiveness in hundreds of real-world applications.Most traditional leadership concepts focus primarily on the relationship between superiors and employees. However, in modern, flexible, and hybrid organizations, leadership goes beyond that. Success and agility can only be achieved when all team members are both willing and able to cooperate. Current leadership research supports this shift, emphasizing key concepts such as psychological safety and multidimensional followership. Alongside the theoretical foundations, this book provides a clear, step-by-step guide to applying this leadership approach in practice. With numerous examples, it offers hands-on strategies that make it a true workbook in every sense.«Beyond Leadership» is intended for executives at all levels and in all sectors, specialists in organisational and personnel development and those responsible for shaping leadership work in associations and other part-time public service organizationsContent: Introduction: Cooperation instead of hierarchy The model of the Beyond Leadership Activation Circle: Structure and functionalitiy The steps: - Check-in: Focus on the main topic - Connect: Get to know each other at the highest level - Align: Align to a common identity - Imagine: Developing sustainable solutions together - Commit: The step towards implementation quality - Debriefing: The decisive consolidation - Check-out: The summarizing reflection The sustainability of Beyond Leadership: Beyond Culture Further application possibilities
Trust - The Best Way To Manage

de Reinhard K. Sprenger

31,99€ + 10% EM CARTÃO

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 In business, nothing is more important than trust. No company can prosper without trust between management and employees, among colleagues and partners, and between the organization and the outside world. Trust is the strongest foundation for customer loyalty, staff motivation and market confidence. This book brings trust out of the realm of ideals and the reveals that it isn't just a virtue, but an economic necessity, especially for a company operating in today's turbulent markets. The author explodes a number of dangerous myths about trust: that it is no more than a feel-good factor, that it has to be earned, and that trust is fine but control is better. He shows that the mistrust prevalent in many corporations can incur huge commercial costs, and explains the quickest and most direct ways for a company to win trust. Reinhard Sprenger is a passionate advocate of putting trust into action in the way companies are run. As he shows management rhetoric is one thing; genuine, deep-seated and widespread trust quite another. In the end, real trust will do more for a company's security than any security measure, exert control more effectively than any control system, and create more value than any value-creation programme.
Navigating Into The Unknown - A New Way For Management, Governance And Leadership

de Fredmund Malik

29,99€ + 10% EM CARTÃO

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 In a few years, almost everything will be different: what we do, how we do it, and why we do it; how we produceand consume, how we conduct research, how we teach and learn, how we share information, communicate andcooperate, how we work and how we live. How do we deal with this in business, politics and society?Great changes open up great possibilities, pushing aside the old and creating the new. Management, as Fredmund Malik understands it, is the task of taking advantage of these possibilities. This book is a call to clear-sightedness and personal courage. It is a chart for navigating the Great Transformation21, it is a chart for navigating with an open horizon."
Strategy - Navigating The Complexity Of The New World

de Fredmund Malik

48,99€ + 10% EM CARTÃO

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 This book describes Malik's strategic solutions for the Revolutions of the New World, which are already underway. They are part of the Great Transformation 21 which the author will address in the book. In the six parts of this book, he will first look at the dynamics of the Great Transformation 21, its inherent risks of crisis and its opportunities, as well as the labor pains that the New World is suffering. After that, he will deal with the amazingly effective cybernetic systems for strategic navigation and the strategy maps required for that, as well as the empirical quantification of businesses, both existing and yet unknown, which will help break the new territory of innovation. Finally, Malik will reveal the patterns that the tidal currents of great transformations invariably follow, as well as the economic dynamics resulting from them and the strategies required to deal with them. In the last part of the book he will describe the revolutionary new methods that enable us to master groundbreaking strategic change with great precision and unprecedented time compression - at the "speed of light", so to speak. This way, even enormous corporate growth and size can be managed and turned into true strengths, with perfect ease and using innovative approaches where conventional approaches have proven useless.
The Book Of Dangerous Words In Management

de Fredmund Malik

29,99€ + 10% EM CARTÃO

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 Disruption? New Work? Agility? Executives are supposed to be charismatic and visionary while staff are expected to be motivated and enthusiastic. Such talk comes easily – and indeed incessantly – to managers. But how much to these all-too-familiar clichés really have to tell us? Fredmund Malik reveals the muddled thinking underlying large parts of the vocabulary of management. His new book cuts through the babble and makes a stand for clear thinking and straight talking. »Not only skeptics will find Malik a pleasure to read. He is skilled at picking apart the fashionable verbiage of management with often sarcastic glee.« Süddeutsche Zeitung (Munich)
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Paperless - The Future Of Work And Life

de Deacon B. Ellis

5,49€ + 10% EM CARTÃO

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 "Going paperless isn't just about saving the environment; it's about saving your sanity." Looking to simplify your life and reduce the clutter of paper? Look no further than " The Future of Work and Life." In this comprehensive guide, you'll learn about the benefits of going paperless, the environmental impact of paper usage, and how to assess your own paper consumption habits. But going paperless isn't just about reducing waste - it's also about improving productivity and organization. That's why this book provides you with the tools you need to go paperless, from digital storage and organization platforms to scanning and digitizing tools for paper documents. Transitioning to digital workflows can be daunting, but this book offers strategies for making the switch and tips for integrating digital tools into your daily routine. Plus, you'll learn about best practices for securing your digital documents and protecting your personal information online. Maintaining a paperless lifestyle is easier than you might think, and this book provides strategies for staying organized and productive without paper. You'll also learn about the social and environmental impact of going paperless and the future of paperless technology. Still have questions or comments? This book even offers the opportunity to get another book for free. Don't wait - start simplifying your life and reducing waste today with " The Future of Work and Life." Table of Contents Introduction THE BENEFITS OF GOING PAPERLESS THE ENVIRONMENTAL IMPACT OF PAPER USAGE Assessing Your Paper Usage IDENTIFYING YOUR PAPER CONSUMPTION HABITS ANALYZING THE TYPES OF PAPER YOU USE Tools for Going Paperless DIGITAL STORAGE AND ORGANIZATION PLATFORMS SCANNING AND DIGITIZING TOOLS FOR PAPER DOCUMENTS Transitioning to Digital Workflows STRATEGIES FOR TRANSITIONING TO DIGITAL WORKFLOWS TIPS FOR INTEGRATING DIGITAL TOOLS INTO YOUR DAILY ROUTINE Digital Security and Privacy BEST PRACTICES FOR SECURING YOUR DIGITAL DOCUMENTS STRATEGIES FOR PROTECTING YOUR PERSONAL INFORMATION ONLINE Maintaining a Paperless Lifestyle STRATEGIES FOR STAYING ORGANIZED AND PRODUCTIVE WITHOUT PAPER TIPS FOR MANAGING DIGITAL CLUTTER AND INFORMATION OVERLOAD The Social and Environmental Impact of Going Paperless THE ENVIRONMENTAL BENEFITS OF REDUCING PAPER USAGE THE POTENTIAL SOCIAL IMPACT OF GOING PAPERLESS THE FUTURE OF PAPERLESS TECHNOLOGY Have Questions / Comments? Get Another Book Free
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Psychological Secrets For Emotional Success

de Kelly Rabenstein

13,24€ + 10% EM CARTÃO

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 A 2023 National Indie Excellence Awards Winner and a 2023 Eric Hoffer Book Award FinalistConnections give our life meaning. We can all benefit by learning to connect better at home and at work.Psychological Secrets for Emotional Success is like a self-help and a business EQ book made a baby. Doctor Kelly, a licensed psychologist, offers you a carefully crafted journey into growth. Joyful and easy to read, Psychological Secrets is for the person who wants to unlock their potential to find greater success by understanding what psychologists already know-in a clear, fun, conversational tone, as if you are her patient or a beloved student.No other book will help you take concepts normally reserved for the professionals and learn to apply them in your relationships at work and at home. Psychological Secrets for Emotional Success is filled with the lessons Doctor Kelly has gathered from her work to help you find greater satisfaction through better connections in all the areas of your life.
PORTUGUÊS DO BRASIL

Daily Work Routine Management

de Vicente Falconi

10,99€ + 10% EM CARTÃO

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 Daily Work Routine Management is a text devoted to the operation of any type of organization. Whether you are operating a small store, a large bank, or a government, the contents of this book will help you apply methods to your daily operation in order to make it more stable and reliable. During his work with different companies, Prof. Falconi realized the need for a text detailing the process of management of routine operation. So he started working on this book with one objective in mind: to provide an easy-to-understand guide for any person to improve his or her management duty. From this effort came about a book in which some modern communication techniques were applied, such as the intensive use of diagrams, itemization, and keywords. This book, which reads quite easily, is applicable to the most diverse areas of the management of production, service, and maintenance, and has certainly been used to improve the results of many companies and governments all over the world.
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How to find a job in 30 days - a guide to successful job hunting

de Pedro Silva-Santos

1,90€ + 10% EM CARTÃO

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 The book is a manual to help people who are looking for a job. It is organised in such a way as to help readers commit to following a job hunting 30-day challenge, focussing on just one topic per day. Checking out your internet presence, using social media sites to stand out from the crowd, learning to write a CV using resume templates and how to behave in a job interview are just some of the tasks we address on each of the 30 days of this challenge. 30 days... you're hired. More information here: www.job30days.com/blog
PORTUGUÊS DO BRASIL

True Power

de Vicente Falconi Campos

8,99€ + 10% EM CARTÃO

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 True Power is consultant and administrator Vicente Falconi's great gift to leaders. This work relates cases in which the author was directly involved and addresses all the issues that are important for the development and growth of companies and projects. In an instructive manner, it points out the success factors underlying sound growth and the recovery of great companies and government institutions. In brief, Vicente Falconi reveals the secret for achieving results. An easy, pleasant read, the book tells of the author's experiences between 1997 and 2009, a period during which he served as Board Member to great corporations such as Ambev and Sadia, in addition to doing intensive work on municipal, state, and federal management projects, in association with INDG's cadre of consultants.
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Kremlin School Of Negotiation

de Igor Ryzov

15,89€ + 10% EM CARTÃO

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 A comprehensive guide to negotiating based on the official Kremlin method
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Innovation & Entrepreneurship - Idea, Information, Implementation and Impact

de João M. S. Carvalho

12,00€ + 10% EM CARTÃO

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 This is a book that explains step-by-step how an organisation can be started and managed to be successful. The author presents several models that helps entrepreneurs and intrapreneurs on their needs to innovate, analyse information, implement new ventures, and assess internal and external organisational impacts. This manual is useful to everyone, in particular to entrepreneurs, managers, and university teachers and students 4i MODEL Idea, Information, Implementation and Impact. Thus, you can consult this book depending on the phase of development of your project. You can begin reading it in any of its fundamental parts. If you do not have the initial idea, then you should begin reading the 1st part of this book. If you already have the idea, then you will need to test it in the market. Thereunto, there is a lot of information to collect and market and marketing tests to do. You will find these subjects in the 2nd part of the book. If you believe or already have proved that your product (good, service, idea) has a market, then you may need to develop a business plan to attract financiers or investors. You can do this exercise in a basic mode, if you are still in a strategical initial phase or want to assess the profitability level that you can get from the business. Or you can do this through an advanced model leading you to a complete business plan. This advanced model also allows you to organise or reorganise your business if you are already in the market, on the basis of a systematised structure that includes the strategic planning process and the fundamental financial statements. All this is in the 3rd part of the book. In the 4th part of the book, you can find models that help you to control, assess, and study organisational, collective, and individual performance and results, as well as measure the business societal impacts on both internal and external stakeholders, such as the level of the various aspects of sustainability. Consequently, you will know to what extent measure you contribute, in general, toward a better social welfare. In the 5th part of the book, you will find organisations that can serve as excellent examples of business success in recent years in Portugal and in the world.
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COACHING TOOLS

de Ana Teresa Penim e João Alberto Catalão

13,59€ + 10% EM CARTÃO

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 50 Coaching Tools from Different International Orientations Exploring a major current issue with a unique setting in today`s world, this book is offering practical tools, and differs by its pragmatism and spirit of sharing around Coaching. Establishing 50 tools, arranged sequentially to the natural coaching process, this book is intended for Coaches, Experts in Talent Management, Leaders, Psychologists, Academics and for everyone who is interested in development based performance in effective Coaching practices. These tools have been implemented by João Alberto Catalão and Ana Teresa Penim in Coaching processes with leaders and professionals, within internationally highly competitive contexts. Contents: · 50 Coaching tools from different international orientations · International contributes · Coaching definitions · Coaching Associations and Organizations in the World
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Difference - How The Power Of Diversity Creates Better Groups, Firms, Schools, And Societies - New Edition

de Scott E. Page

37,10€ + 10% EM CARTÃO

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 Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? This book reveals that progress and innovation may depend more on diverse people working together and capitalizing on their individuality.
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Never Split The Difference - Negotiating As If Your Life Depended On It

de Chris Voss e Tahl Raz

5,69€ + 10% EM CARTÃO

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 A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
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Never Split The Difference - Negotiating As If Your Life Depended On It

de Chris Voss e Tahl Raz

9,49€ + 10% EM CARTÃO

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 A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists.

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INGLÊS

Surrounded By Idiots - The Four Types Of Human Behaviour And How To Effectively Communicate With Each In Business (And In Life)

de Thomas Erikson

8,99€ + 10% EM CARTÃO

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 The funny and practical bestseller and global phenomenon that teaches you how to improve your communication skills in relation to four distinct personality types - now fully revised and updated. THE NUMBER 1 SUNDAY TIMES BESTSELLER OVER 10 MILLION COPIES SOLD Do you ever think you're the only one making any sense? Have you ever tried to reason with your partner, and nothing went as planned? Have you ever left a work meeting with the feeling that nobody understood your point? You are not alone. Communication expert Thomas Erikson has dedicated himself to understanding how people behave and why we often struggle to connect with certain types of people. In his global bestseller, Erikson introduces four types of human personalities - red, yellow, green, and blue - using them to offer a simple but powerful way to understand people's behaviour, communication style, and motivation. By learning to recognise and work with these personality types, you'll be able to:Build stronger relationships at work and home Improve teamwork and leadership skills Boost empathy and self-awareness Finally understand why people behave the way they do This fully revised and expanded edition, shaped by questions and feedback from millions of readers worldwide, includes 30% more content, delivering even deeper insight than before. Packed with humour and practical strategies, Surrounded by Idiots will help you understand and better communicate with those around you (even people you currently think are beyond all comprehension!). Praise for Surrounded by Idiots and Thomas Erikson:'Accessible and entertaining' Publishers Weekly 'A good resource for understanding how different personalities communicate and deal with feedback...Everyone should read [it]' Business Insider 'Equal parts logical, emotionally astute, and gut-wrenchingly funny...Buy it!' Jim McPartlin, author of The Enneagram at Work 'Everyone can benefit from this book' Booklist 'Life changing' ? ? ? ? ?'Has enabled better communication with my peers and colleagues as well as my family.' ? ? ? ? ? 'Clear, insightful easy to read book with plenty [of] practical advice' ? ? ? ? ?'A must-read to guide you on understanding yourself and others' ? ? ? ? ?
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Resurgent - How Established Organizations Can Fight Back And Thrive In An Age Of Digital Transformation

de John Fallon e Julian Birkinshaw

~~29,81€~~ 26,83€ 10% IMEDIATO

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 A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
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Empire Of Ai - Inside The Reckless Race For Total Domination

de Karen Hao

10,99€ + 10% EM CARTÃO

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 When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was meant, its leader Sam Altman told us, to act as a check against more purely market forces. But the core truth of this massively disruptive sector is that it requires an unprecedented amount of proprietary resources: the ‘compute’ power of scarce high-end chips, the sheer volume of data that needs to be amassed at scale, the humans on the ground ‘cleaning it up’ for sweatshop wages throughout the Global South, and a truly alarming spike in the need for energy and water underlying everything. We have entered a new, ominous age of empire with OpenAI setting a breakneck pace, as a small group of the most valuable companies in human history try to chase it down. In exhilarating prose and with unparalleled access to those closest to Sam Altman, Hao recounts the meteoric rise of OpenAI and shows us the sinister impact that this industry is having on society.
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Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution

de Keith A. Quesenberry

~~59,61€~~ 53,65€ 10% IMEDIATO

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 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities.Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples.New to the Fourth Edition: Fully redesigned, robust graphics engage students visually.New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banksTemplate worksheetsCase BriefsSample syllabiPowerPoint slidesStudent FlashcardsFind additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

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INGLÊS

Sell It Like Serhant - How To Sell More, Earn More, And Become The Ultimate Sales Machine

de Ryan Serhant

3,99€ + 10% EM CARTÃO

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 Discover how to become the ultimate sales machine.
INGLÊS

Pre-Suasion - A Revolutionary Way To Influence And Persuade

de Robert B. Cialdini

10,99€ + 10% EM CARTÃO

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 Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
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