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ENGLISH

Consumer Behavior - New Essays On The Study Of Consumption

by Morris B. Holbrook

~~75,51€~~ 67,96€ 10% OFF

 Consumer Behavior presents an autobiographical view of Morris B. Holbrookâ€™s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
ENGLISH

Consumer Behavior - New Essays On The Study Of Consumption

by Morris B. Holbrook

~~75,51€~~ 67,96€ 10% OFF

 Consumer Behavior presents an autobiographical view of Morris B. Holbrookâ€™s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
ENGLISH

Consumer Behavior - New Essays On The Study Of Consumption

by Morris B. Holbrook

~~196,02€~~ 176,42€ 10% OFF

free shipping

 Consumer Behavior presents an autobiographical view of Morris B. Holbrookâ€™s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
ENGLISH

Consumer Behavior - New Essays On The Study Of Consumption

by Morris B. Holbrook

~~77,05€~~ 69,35€ 10% OFF

free shipping

 Consumer Behavior presents an autobiographical view of Morris B. Holbrookâ€™s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
ENGLISH

Branding Masculinity - Tracing The Cultural Foundations Of Brand Meaning

by Elizabeth Hirschman

33,79€ + 10% CARD

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 Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
ENGLISH

Co-Creation, Innovation And New Service Development - The Case Of Videogames Industry

by Jedrzej (Trilateral Research Ltd, Uk) Czarnota

60,82€ + 10% CARD

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 ThisÂ book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga
ENGLISH

The Practice Of The Meal - Food, Families And The Market Place

60,82€ + 10% CARD

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 Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic book reveals how consumer practices of â€˜the mealâ€™, and the attendant meaning making processes which surround them, are shaped.
ENGLISH

Brands - Interdisciplinary Perspectives

60,82€ + 10% CARD

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 Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical â€" each section contextualised by a new introduction from leading brand scholars. This
ENGLISH

Macro-Social Marketing Insights - Systems Thinking For Wicked Problems

60,82€ + 10% CARD

free shipping

 This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
ENGLISH

Taste, Consumption And Markets - An Interdisciplinary Volume

60,82€ + 10% CARD

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 Taste, Consumption and Markets offers a comprehensive and up-to-date review of taste, with an emphasis on how taste shapes boundaries, subcultures, and global culture, complemented by an introduction that provides a scaffold for the reader and a concluding section that reflects on the past, present, and future of research on taste. It sho
ENGLISH

Gifts, Romance, And Consumer Culture

60,82€ + 10% CARD

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 This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
ENGLISH

Food And Experiential Marketing - Pleasure, Wellbeing And Consumption

63,53€ + 10% CARD

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 This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
ENGLISH

Celebrity Fans And Their Consumer Behaviour - Autoethnographic Insights Into The Life Of A Fan

by Markus Wohlfeil

60,82€ + 10% CARD

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 The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d
ENGLISH

Consumption, Psychology And Practice Theories - A Hermeneutic Perspective

by Tony (University Malaysia Sarawak) Wilson

66,23€ + 10% CARD

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 Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
ENGLISH

Death In A Consumer Culture

66,23€ + 10% CARD

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 Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries.
ENGLISH

Macro-Social Marketing Insights - Systems Thinking For Wicked Problems

59,61€ + 10% CARD

 This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
ENGLISH

Macro-Social Marketing Insights - Systems Thinking For Wicked Problems

59,61€ + 10% CARD

 This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
ENGLISH

Food And Experiential Marketing - Pleasure, Wellbeing And Consumption

62,26€ + 10% CARD

 This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
ENGLISH

Food And Experiential Marketing - Pleasure, Wellbeing And Consumption

62,26€ + 10% CARD

 This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
ENGLISH

Consumer Culture, Branding And Identity In The New Russia - From Five-Year Plan To 4x4

by Graham (Universite De Paris Ouest Nanterre La Defense, France) Roberts

63,53€ + 10% CARD

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 Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
ENGLISH

Macro-Social Marketing Insights - Systems Thinking For Wicked Problems

209,54€ + 10% CARD

free shipping

 This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
ENGLISH

Food And Experiential Marketing - Pleasure, Wellbeing And Consumption

209,54€ + 10% CARD

free shipping

 This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
ENGLISH

Consumption, Psychology And Practice Theories - A Hermeneutic Perspective

by Tony Wilson

64,91€ + 10% CARD

 Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
ENGLISH

Consumption, Psychology And Practice Theories - A Hermeneutic Perspective

by Tony Wilson

64,91€ + 10% CARD

 Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
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