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Food And Experiential Marketing

Pleasure, Wellbeing And Consumption

language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2021 ‧
63,53€
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This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Food And Experiential Marketing

Pleasure, Wellbeing And Consumption

Property Description
ISBN: 9780367727178
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2021
Language: English
Dimensions: 235 x 156 x 23 mm
Cover: Softcover
Pages: 268
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
EAN: 9780367727178

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