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Macro-Social Marketing Insights

Systems Thinking For Wicked Problems

language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2019 ‧
209,54€
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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

Macro-Social Marketing Insights

Systems Thinking For Wicked Problems

Property Description
ISBN: 9781138322080
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2019
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 264
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781138322080

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