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Macro-Social Marketing Insights eBook

Systems Thinking For Wicked Problems

language: english
Publisher: TAYLOR & FRANCIS, July of 2019 ‧
59,61€
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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

Macro-Social Marketing Insights

Systems Thinking For Wicked Problems

Property Description
ISBN: 9780429839290
Publisher: TAYLOR & FRANCIS
Release Date: July of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Interpretive Marketing Research
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9780429839290
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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