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Brands

Interdisciplinary Perspectives

language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2019 ‧
60,82€
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Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical â€" each section contextualised by a new introduction from leading brand scholars. This

Brands

Interdisciplinary Perspectives

Property Description
ISBN: 9780367870171
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 390
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780367870171

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