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Food And Experiential Marketing

Pleasure, Wellbeing And Consumption

language: english
Publisher: TAYLOR & FRANCIS INC, June of 2019 ‧
209,54€
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This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Food And Experiential Marketing

Pleasure, Wellbeing And Consumption

Property Description
ISBN: 9780815396352
Publisher: TAYLOR & FRANCIS INC
Release Date: June of 2019
Language: English
Cover: Hardcover
Pages: 268
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780815396352

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