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Celebrity Fans And Their Consumer Behaviour

Autoethnographic Insights Into The Life Of A Fan

by Markus Wohlfeil
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2020 ‧
60,82€
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The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d

Celebrity Fans And Their Consumer Behaviour

Autoethnographic Insights Into The Life Of A Fan

by Markus Wohlfeil

Property Description
ISBN: 9780367667146
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2020
Language: English
Dimensions: 293 x 305 x 30 mm
Cover: Softcover
Pages: 216
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9780367667146

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