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The Customer Asset

Understanding And Managing Its Value

by Shane Wang e Neil Bendle
language: english
Publisher: Springer International Publishing AG, December of 2024 ‧
54,06€
37,84€
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This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.

The Customer Asset

Understanding And Managing Its Value

by Shane Wang e Neil Bendle

Property Description
ISBN: 9783031474231
Publisher: Springer International Publishing AG
Release Date: December of 2024
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 149
Format: Book
Collection: Palgrave Studies In Marketing, Organizations And Society
Categories: Books in English > Management > Marketing
EAN: 9783031474231

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