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From Marking Products To Marketing Brands eBook
A Legal Perspective On The History Of Brand Marketing
language: english
Publisher:
Springer Nature Switzerland, January of 2025 ‧
see product details
47,69€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031767784 |
| Publisher: | Springer Nature Switzerland |
| Release Date: | January of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Palgrave Studies In Marketing, Organizations And Society |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9783031767784 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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