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From Marking Products To Marketing Brands

A Legal Perspective On The History Of Brand Marketing

by Ross D. Petty
language: english
Publisher: Springer International Publishing AG, January of 2025 ‧
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.

From Marking Products To Marketing Brands

A Legal Perspective On The History Of Brand Marketing

by Ross D. Petty

Property Description
ISBN: 9783031767777
Publisher: Springer International Publishing AG
Release Date: January of 2025
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 174
Format: Book
Collection: Palgrave Studies In Marketing, Organizations And Society
Categories: Books in English > Management > Management and Organization
EAN: 9783031767777

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