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From Marking Products To Marketing Brands
A Legal Perspective On The History Of Brand Marketing
language: english
Publisher:
Springer International Publishing AG, January of 2025 ‧
see product details
37,84€
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SYNOPSIS
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031767777 |
| Publisher: | Springer International Publishing AG |
| Release Date: | January of 2025 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 174 |
| Format: | Book |
| Collection: | Palgrave Studies In Marketing, Organizations And Society |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9783031767777 |
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