The Customer Asset
Understanding And Managing Its Value
language: english
Publisher:
Springer International Publishing AG, December of 2023 ‧
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SYNOPSIS
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
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| Property | Description |
|---|---|
| ISBN: | 9783031474200 |
| Publisher: | Springer International Publishing AG |
| Release Date: | December of 2023 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 149 |
| Format: | Book |
| Collection: | Palgrave Studies In Marketing, Organizations And Society |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9783031474200 |
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