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Relationship-Oriented Sustainability Marketing eBook

Concepts, Challenges, And Opportunities

by John E. Spillan, Ali Kara e Guido Grunwald
Book eBook
language: english
Publisher: Springer Nature Switzerland, May of 2025 ‧
171,59€
154,43€
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Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Relationship-Oriented Sustainability Marketing

Concepts, Challenges, And Opportunities

by John E. Spillan, Ali Kara e Guido Grunwald

Property Description
ISBN: 9783031883491
Publisher: Springer Nature Switzerland
Release Date: May of 2025
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Palgrave Studies In Marketing, Organizations And Society
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Others
EAN: 9783031883491

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