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The Challenger Sale

How To Take Control Of The Customer Conversation

by Brent Adamson e Matthew Dixon
language: english
Publisher: PENGUIN BOOKS LTD, February of 2013 ‧
22,97€
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

The Challenger Sale

How To Take Control Of The Customer Conversation

by Brent Adamson e Matthew Dixon

Property Description
ISBN: 9780670922857
Publisher: PENGUIN BOOKS LTD
Release Date: February of 2013
Language: English
Dimensions: 154 x 239 x 17 mm
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780670922857

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