Integrated Marketing Communications

Name: Integrated Marketing Communications
Price: 74.34 EUR
Author: Marwa E. Tourky e Philip J. Kitchen
ISBN: 9783030764159

A Global Brand-Driven Approach

by Marwa E. Tourky e Philip J. Kitchen

Book eBook

language: english

Publisher: Springer Nature Switzerland AG, January of 2022 ‧ see product details

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SYNOPSIS

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

DETAILS

Integrated Marketing Communications

A Global Brand-Driven Approach

by Marwa E. Tourky e Philip J. Kitchen
Property	Description
ISBN:	9783030764159
Publisher:	Springer Nature Switzerland AG
Release Date:	January of 2022
Language:	English
Dimensions:	156 x 230 x 20 mm
Cover:	Softcover
Pages:	374
Format:	Book
Categories:	Books in English > Management > Marketing Books in English > Others
EAN:	9783030764159

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