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Communicating Globally
An Integrated Marketing Approach
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, June of 2000 ‧
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SYNOPSIS
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780333921371 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | June of 2000 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 280 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780333921371 |
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