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Principles Of Strategic Communication

by Derina Holtzhausen, Bobbi Kay Lewis e Jami Fullerton
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2025 ‧
209,54€
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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Principles Of Strategic Communication

by Derina Holtzhausen, Bobbi Kay Lewis e Jami Fullerton

Property Description
ISBN: 9781032626307
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2025
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032626307