Capa do artigo Principles Of Strategic Communication

Principles Of Strategic Communication

by Danny Shipka, Bobbi Kay Lewis, Jami Fullerton e Derina Holtzhausen
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2021 ‧
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Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

Principles Of Strategic Communication

by Danny Shipka, Bobbi Kay Lewis, Jami Fullerton e Derina Holtzhausen

Property Description
ISBN: 9780367426316
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2021
Language: English
Dimensions: 175 x 253 x 27 mm
Cover: Softcover
Pages: 342
Format: Book
Collection: Routledge Library Editions: Logic
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780367426316

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