Capa do artigo Principles Of Strategic Communication

Principles Of Strategic Communication

by Danny Shipka, Bobbi Kay Lewis, Jami Fullerton e Derina Holtzhausen
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2021 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

Principles Of Strategic Communication

by Danny Shipka, Bobbi Kay Lewis, Jami Fullerton e Derina Holtzhausen

Property Description
ISBN: 9780367432478
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2021
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Hardcover
Pages: 342
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780367432478

DANNY SHIPKA

SEE MORE TITLES BY THIS AUTHOR

BOBBI KAY LEWIS

SEE MORE TITLES BY THIS AUTHOR

JAMI FULLERTON

SEE MORE TITLES BY THIS AUTHOR

DERINA HOLTZHAUSEN

SEE MORE TITLES BY THIS AUTHOR