Principles Of Strategic Communication
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2025 ‧
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76,64€
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SYNOPSIS
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032626284 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2025 |
| Language: | English |
| Dimensions: | 178 x 254 x 20 mm |
| Cover: | Softcover |
| Pages: | 360 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781032626284 |